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In today’s fast-moving, competitive marketplace, trade
marks are among a firm’s most valuable assets. They
also play a vital role by protecting us as consumers. Yet,
changes in business practices are constantly influencing
the way we perceive and use trade marks. From dilution to
domain names, trade mark owners face numerous challenges
that impact greatly upon the creation and management of
their marks.
IPRIA
is excited to bring together the key stakeholders in trade
marks development and regulation in an intensive one-day
conference. Speakers representing academia, the legal and
trade marks professions, government and business will provide
a variety of perspectives on the law, economics and management
of trade marks now and in the future.
Named
the most influential trade marks expert of the 20th century,
keynote speaker Professor Thomas McCarthy
will explore the controversial issue of trade mark dilution.
Dr George Beaton will answer the question
“Is the Law Leaving the Mark out of Marketing?” Dr Owen Morgan
and Dr Mark Davison will query trade marks
protection for national icons and shapes. Mr Bruce
Drinkwater, a representative of the wine industry,
and Ms Susan Farquhar, from IP Australia,
will review an issue of immediate importance for Australia’s
flourishing food and wine industries – the protection
of geographical indications.
Providing
crucial insights into the policy and development of trade
marks over four thought-provoking sessions, the conference
is not to be missed by anyone who wishes to keep abreast
of trade marks in the future.
Our
generous sponsors are:
Prof.
Thomas McCarthy's visit to Australia is made possible by
Davies
Collison Cave
Closing drinks at the Conference generously sponsored by
LawBook
Co.and Spruson & Ferguson to
celebrate the release of the third edition of Shanahan's
Australian Law of Trademarks and Passing Off.
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