Competition in the Online Environment


An invitation only conference hosted by The University of Melbourne and Google.

As the internet becomes an increasingly important part of the Australian economy and society, understanding and supporting the pro-competitive dynamics of the online environment is of greater importance for policy-makers and regulators.

The purpose of this conference is to discuss research on the economics, management, marketing and legal analysis in this relatively new area of debate here in Australia.

This thought leadership is underpinned by independent academic research, commissioned by Google, performed by: Professor Bob Harris, University of California, Berkeley; Professor Stephen King, Monash University; Professor Catherine Tucker, Sloan MIT; and, Dr Alexandra Merrett, The University of Melbourne.



Wednesday 28 November 2012

Melbourne Business School
The University of Melbourne



Ms Lyn Buchanan
Ph: +61 3 8344 2153
Fax: +61 3 8344 2111




9:30-10:00 Registration and morning tea on arrival
10:00-10:10 Welcome and housekeeping

Iarla Flynn, Google Australia


Panel 1: Switching costs and implications for competition & consumers

Presenter: Professor Robert Harris, University of California, Berkeley

Moderator: Dr David Gruen, The Treasury

Panelist: Richard York, Frontier Economics

Panelist: Professor Henry Ergas, University of Wollongong and Deloitte

Download full paper


Panel 2: Market definition and market power in two-sided markets

Presenter: Professor Stephen King, Monash University - View presentation

Moderator: Simon Uthmeyer, DLA Piper

Panelist: Graeme Samuel AC, Greenhill & Co. Australia

Panelist: Dr Philip Williams, Frontier Economics

Download full paper

12:10-1:10 Lunch

Keynote: The science of search

Introduction: Professor Beth Webster, The University of Melbourne

Presenter: Alan Noble, Google Australia


Panel 3: Facing up to (virtual) reality: meeting the online retail challenge

Presenter: Dr Alexandra Merrett, The University of Melbourne - View presentation

Moderator: Dr Jill Walker, Australian Competition & Consumer Commission

Panelist: Dr Tom Hird, Competition Economists Group

Panelist: Scott Minehane, Windsor Place Consulting - View presentation

Download full paper


Afternoon tea


Panel 4: Competitive impact of measurability on online advertising markets

Presenter: Professor Catherine Tucker, Sloan MIT - View presentation

Moderator: Ramin Marzbani, Smart Services CRC

Panelist: Professor Catherine de Fontenay, Melbourne Business School

Panelist: Rob Chandler, BMF

Download full paper


Closing Remarks